Who's that mate?
"I've noticed you've had a bit going on. Want to talk about it?"
Asking a mate if they are Ok is difficult....
We all know a mate who's not quite right.
Maybe he's gone quiet. Maybe he's stopped turning up. Maybe he's drinking more, blowing up over little things, or just doesn't seem like himself anymore.
The problem is, most blokes can spot when something's off, but they don't always know what to do next.
Who's That Mate? is about giving everyday fellas the confidence to check in, start a conversation, and support a mate who might be struggling with their mental health.
You don't need to be a counsellor. You don't need to have all the answers. You just need to know how to start the conversation.
Built specifically for tradies, blue-collar workers, and men who spend more time on the tools than talking about feelings, this campaign provides practical tips, real-world advice, and simple conversation starters that can make a genuine difference.
Because when a mate is doing it tough, asking one simple question could be the first step towards getting them the support they need.
See something. Say something. Check in on your mate.
How to start a conversation...
Starting a conversation with a mate about their mental health doesn't have to be complicated. You don't need the perfect words, a counselling qualification, or all the answers.
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The most important thing is to reach out.
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Choose a time when you can talk without distractions and keep it casual. Whether you're in the shed, on the job site, having a coffee, or working on a project together, a simple check-in can open the door to a meaningful conversation.
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Try saying:
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"Mate, you haven't seemed yourself lately. How are you going?"
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"I've noticed you've had a bit going on. Want to talk about it?"
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"You seem a bit flat at the moment. Everything alright?"
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"I've been worried about you. What's been happening?"
Listen more than you talk. Don't rush to fix the problem or offer solutions straight away. Sometimes the best thing you can do is give your mate the space to talk and know that someone genuinely cares.
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Remember, you don't have to solve their problems—you just have to start the conversation.
